7 Benefits of Google AdWords to Grow Your Business Online
Google AdWords is Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.
Google Ads is an online advertising service developed by Google, where advertisers pay to display brief advertisements, service offerings, product listings, and video content within the Google ad network to web users.
Does AdWords work?
Depending on the competitiveness of the keywords you’re bidding for and the relevancy of that keyword to real conversions for your company, AdWords may or may not work for your business. For the most part, we’ve found that Google AdWords is extremely effective for many kinds of businesses, as long as they don’t waste their money on the wrong keywords, or write weak, low CTR ads.
Benefits of Google AdWords :
1) Adwords works faster than SEO
The topmost benefit of Google AdWords is that it works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well optimized AdWords campaign can work much faster for a business to get the much coveted first spot in search.
Here are some reasons why it’s faster and more effective
You can focus on multiple keywords at a time.
You can turn the campaign on or off whenever you want to.
Ads which appears on the top of the page get immediate visibility.
2) Increase brand awareness
Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand. When it comes to SEO, your rank also depends on the number of your brand name searches and its variations. That’s another reason you should aim to increase brand awareness through search, as well as display ads.
3) Reach more customers through their Gmail Inbox
One of the most used marketing strategies in every business is email marketing, which is why gmail ads can be helpful as well.
Usually, Gmail ads appear on the promotion tab, but sometimes you can see it on the social tab too. These ads run on both desktops and mobiles. Since Gmail ads generally cost much less than search ads, if you have a small budget, then you can try Gmail ads as well.
4) Reconnect with visitors of your website
One of the coolest benefits of Google AdWords is reconnecting with your website visitors.
a) Remarking on display network.
b) Remarking on search network.
5) Measure your performance consistently
It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor billboards, brochures etc. Also, they are much more expensive than Google AdWords. You can’t control your own budget and spend. Additionally, you wouldn’t know the source of the leads coming from these media, unless your customer chooses to divulge it. As a result, it would be very difficult to calculate ROI from traditional media.
But, AdWords, on the other hand, would tell you exactly what happened with the campaign. You would know:
1.Who clicked on your ad.
2.How many leads have been generated.
3.How much traffic you have got from AdWords to your website.
4.Which keyword generated the most traffic and leads.
5.How much does it cost you per lead.
This would help marketers understand what worked and what didn’t. Using this information, you can then tweak your campaigns until you achieve optimal results.
6) Explore more using your ads
AdWords is a great platform but it won’t let you know what people do after clicking the ads. But, Google analytics would help you understand,
. How long a visitor stayed on a page
. How many pages have been visited
. Bounce rate of your landing page
. Details about new visitors and returning visitors and much more.
By linking them together, you will have a lot more data in your hand. An advertiser can measure the complete performance of the Google ads.
7) Tackle your competition better
When someone searches for something related to your product/services online, and you aren’t running ads, but your competitors are, then that means trouble for you. You’ll lose business almost instantly.
You need to keep an eye on them to see how they are promoting their business, what kinds of ads they run etc. The transparent system of Google AdWords helps you do this. Grab the opportunities that come your way and make yourself stand out from your competition.
Now you have reasons to advertise on Google AdWords. But let’s discuss if this platform makes sense for you at all.
I have covered all the basic elements of Google AdWords in these first two chapters. I hope these benefits of Google AdWords would help you to get started with running your first Google ad.
Are you a marketer who is not monitoring your AdWords every day? Or are you simply overwhelmed about which metric you should be checking first? Then the next chapter is for you.